Blockbuster, wary of Netflix’s financial losses, declined Hastings’ offer. Founder Reed Hastings sought to sell the company to Blockbuster, one of the biggest names in DVD rentals at the time. Starting out as a service to rent DVDs by mail, Netflix found moderate initial success but feared growing competition from the likes of Apple, Walmart, and Amazon. So how did they manage to become the powerhouse that they are today?Īs hard as it may be to believe, Netflix has been around since 1998. But before they were one of the giants of Silicon Valley, they were a fledgling startup with a very different brand strategy. Netflix has forever changed the media landscape, both in terms of how we consume television and movies and in the kind of content that we expect to see.
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